
Right under ‘title’ on Blake Snyder’s Beat Sheet, there’s a little box called ‘tag line’ (but should really be called ‘logline’), which, frankly, used to scare the whatsits out of me.
What’s a logline?
A logline is your short story, novel or epic fantasy saga, summarised in a single sentence. It’s your pitch, your calling card, the line you pull out whenever you’re asked what your book is about.
Why do you need one?
Because, if you’re standing in an elevator and someone says they’ll give you a million dollars if you can tell them what your book’s about in ten seconds flat, what do you say?
It had better not be ‘umm’.