If you live in Melbourne you’ve probably seen the new (-ish) advertisements Yarra Trams is running.
Whoever came up with the skateboarding rhino idea should be congratulated. I think it’s a great mental image to get the message (don’t play chicken with trams) across. However, whoever came up with the print ad that’s been running lately (below) ought to be shot. It’s poorly worded and anything but memorable. Continue reading